• Award$200
  • Entries36
  • Creatives14

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LET ME TELL YOU ABOUT US:

Jigsaw (www.jigsaw.com) is a directory of company and contact records that is built by a community of over 900K business professionals. (Think Wikipedia for business directories). Go check out the site for a better understanding (www.jigsaw.com).

HERE IS WHAT WE NEED:

We need an illustration of a "cartoon-like" character named CrawlMaster. (Note: This is the second project in this series. PuzzleMaster was first and is already awarded, and Reaper is open at the same time as this one. I urge you to look at all three).

We have a three internal technologies. The first is called PuzzleMaster, the second is CrawlMaster and the third is Reaper. This project is just for CrawlMaster. These three characters will be known externally (on our website and in our marketing literature) as "The Superheros of Jigsaw Data Quality".

PuzzleMaster's job is to piece together partial data.

CrawlMaster's job is to crawl the web for information.

Reaper's job is to graveyard contacts that are no longer at a company.

So for this project I need CrawlMaster. This character can be male or female.

It is critical that each of these three characters has its own personality. But, they all MUST be of the same style. They must fit together as a group. I have attached PuzzleMaster.

OUR TARGET AUDIENCE IS:

Our customers/members are mostly sales people, with a lot of recruiters, marketers and small business owners. We want you to think of Jigsaw as disruptive, fun, but NOT silly or adolescent. We compete with big, "old school" brands in the information industry. We want to be viewed as clearly different - light and fun, but also as a company that can be taken seriously.

WE LIKE THESE DESIGNS:

All the characters from The Incredibles. CrawlMaster can be female or male. Elastigirl (Mr. Incredible's wife), is the first idea that comes to mind. However, I'm far more interested in something really original.

That said, CrawlMaster MUST be viewed as "similar" to PuzzleMaster (and Reaper). In the Incredibles all the characters looked different and had their own personalities, but they were all of the same style. This family of "superheros" must be of the same style.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Like PuzzleMaster, CrawlMaster cannot be perceived as aggressive, edgy or violent. Characters like Batman, Spiderman, Superman, etc. are to "war-like". The Incredibles characters are softer, rounder, but could still be taken seriously.

During the PuzzleMaster project I got a lot of very edgy, aggressive illustrations. Some were of incredible quality, but weren't what I was looking for. I would strongly suggest you review the PuzzleMaster project carefully before spending time on this or Reaper (the third superhero).

Like PuzzleMaster, CrawlMaster must be simple (clean lines) and fun, but at the same time not be silly, complicated, aggressive, mean, tough, etc.

Look at PuzzleMaster carefully. Create an illustration that fits with this design, but has its own personality, and you'll do well with this project.

Thanks for your time and consideration. Looking forward to seeing your design!

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