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Business Info

Business Name

TBD - Considering "Root & Fly", "Root.Beer.Float", "Shift (Happens", or Junction

What do you do?

See brief attached. Enable people to focus on their own health and happiness through offering programs, education and resources in ALL key health and wellness areas; in a social and light-hearted environment.

How many pages of illustration do you need?


What do you need illustrated?

Need to have a visual to show investors how all of these components will come together in one space, and bring to life what the experience may feel like.

Does your illustration need to be a particular size?

No - tabloid is ok.

Target Audience

What is your industry?


Describe the target audience for your illustration

See brief. The everyday, multi-passionate, over-committed person striving for more balance in their life to achieve overall good health and happiness but struggling with trade-offs.

What 3 things would you like to communicate to your audience through your illustration?

This is not a traditional health and wellness facility - the beliefs are around incorporating small things into your life to improve your quality of life; not conforming or going to extremes. Ex. The program will give wine discounts when members attend a certain number of fitness/education/counseling sessions. It's all about working things into your life and making better, more informed choices - and having a place make that easy for you.

We enable people to focus on their health and wellness through the convenience of bringing all areas of health and wellness under one roof, and small details to help eliminate trade-offs - like dry cleaning service so you don't have to waste your lunch break at work, thank you and birthday cards so you can thrive in your personal relationships even with a busy life, work-stations with computers defaulting to every-day tasks such as booking flights or dinner.

This location is FUN, and a community worth being a part of. We make health and wellness non-intimidating. Breaking down the morass of information out there - what green drinks really are, how to throw a cocktail party with healthier food,etc. It's about living life - better.

Style and Concept

What lillustration styles do you like?

We're open to different styles.

What colors do you want to see in your illustration?

See brief. Should be in line with the brand persona - welcoming, good energy, etc.

What colors do you NOT want to see in your illustration?

A dark look overall

What adjectives should best describe your illustration?

See brief.

Where will you use the illustration (print, website, etc.)?


Do you have additional info or links you'd like to share?

See brief



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