• Award$200
  • Entries11
  • Creatives7



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Creative Brief

Who are you?

Motiv Power Systems. We are an early stage start up in the clean tech space. Specifically, we design and build electric drive trains for commercial vehicles. Typical vehicles include shuttle buses, delivery vans (UPS, FEDEX, etc), landscape trucks. What are known as Class 4, 5, 6 & 7 commercial vehicles.

The team is out of Stanford, and we see ourselves as bringing the latest technical inovations to a decidely "unsexy" market. Bringing Silicon Valley to Detroit!

We sell our products to truck builders and fleets. We are definately a B2B company.

What do you need?

We need an illustration to use on our About Us page on our Website, which is currently being built. I have attached a copy of this page.

The illustration needs to capture the merging of Silicon Valley High Tech with traditional Detroit industrial. Note that we are not involved with Passenger vehicles, and that distinction needs to be kept clear.

It needs to be strong and techie. We are not a consumer oriented, group hug business!

This may be the first of a series of images for our website, presentations and even eventually our product packaging.

Who Is Your Audience?

Our audience is a mix of the following:

Fleets and truck manufacturers who will purchase our products.

Potential investors.

Consulting clients in the EV space for whom we provide contract engineering resources.

Potential business partners, including battery manufacturers, motor manufacturers, power electronics component makers, etc.


We Like These Examples


We Absolutely Must Have

See colors in attached web page.



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