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Business Info
Business Name
Lawn Salon
What do you do?
Lawn Salon provides clients with their lawn maintenance needs. In particular, we focus primarily on cut, edge and blowing debris from accounts on a scheduled maintenance program for a fixed price based upon the size of the yard.
How many pages of illustration do you need?
One single illustration
Does your illustration need to be a particular size?
Size will need to be used for all forms of media.
Target Audience
What is your industry?
Residential and commercial yard maintenance
Describe the target audience for your illustration
Our target market is primarily homeowners in urban, densely populated areas of Western Washington (Seattle, WA).
What 3 things would you like to communicate to your audience through your lillustration?
We are looking for an illustration that will be used for branding our lawn care company.
The company we are starting is called Lawn Salon and our business model caters to tech-savvy, working professionals in the Puget Sound.
In particular, the illustration needs to be a HEADSHOT similar to the style that is attached to this project. One that conveys a modern, happy individual whom is there to get the job done right!
Our goal is to create a company that provides the quality of service you received in the past (THINK: 1950s gas station service attendants) yet coupled with a systematic pricing program that takes the guess work out of how much our service will cost the consumer.
Just like the image provided as an example, I would like the illustration you create to be black/white (with exception of his hair) and able to be placed on any background color that we see fit.
Regarding the illustrations hair, we want his hair to look like grass, so it obviously needs to be GREEN. I will leave it up to your own creativity to determine the length of the grass and whether it is wild and crazy or short and well-kept or some variation of the two.
This caricature/illustration/icon will be used on all our branding, which will include vehicle wraps for our service fleet, print advertising, web marketing, embroidered (and or screen printed) work apparel, etc.
We know there are incredibly talented artists in this community and are looking forward to seeing your work on this project.
Style and Concept
What lillustration styles do you like?
See attached example
What colors do you want to see in your illustration?
See comments above and attached example
What colors do you NOT want to see in your illustration?
See comments
What adjectives should best describe your illustration?
fun, whimsical, nostalgic, clever, hip
Where will you use the illustration (print, website, etc.)?
vehicle wraps, print, embroidery (if possible), screen print, website
Do you have additional info or links you'd like to share?
I have attached an image similar to the style we are wanting for our own. Please use this image as a reference for the style we are looking for and feel free to take liberty with giving it your own twist!
Materials
Contract
Files
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