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LET ME TELL YOU ABOUT US:

The diagram was created by a person with just a little graphic design skills. While it looks nice, we are looking for a fully professional version. Preferably this is simplified and the key aspects identified below are readily identified (e.g., importance of the columns).

HERE IS WHAT WE NEED:

Revised/Refreshed/Updated version of the illustration. Need one CS4 Illustrator and one color in CS4 Photoshop. CS3 is okay. Illustrator version is to be used in print and Photoshop in PowerPoint. Illustrator file needs to be in layers so that we can create various diagrams showing progression of the information.

OUR TARGET AUDIENCE IS:

business professionals in corporate America, government agencies, and associations. These professionals are generally in sales, marketing, and customer-service positions.

WE LIKE THESE DESIGNS:

- Our main color is RGB 0, 0, 175. It's a dark blue to convey traditional, solid, dependable.

- See the PDF and you'll see our template of the blue as the background

- Other colors we use primarily are complementary blues and greens with occasional uses of orange.

- Maintain a foundation of the master blue RGB color. Other colors you choose should remain on the conservative side, more traditional, not edgy. See PowerPoint for some of the colors selected.

- Illustrator version MUST BE black and white print-friendly. It can be created in color...when printed, the columns must be readily and easily distinguishable printed once and then copied.

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

These are the notes in the attached PDF file. They make sense when you look at the PowerPoint slides in conjunction with the notes.

* APPROACH

A) Master Approach (slide 11): here we explain the 3 phases and 6 steps. There is a simpler version shown first then this detailed version. Step 4 (Capability-Credibility Diagram) is explained in the next two slides (#12 and #13).

B) Capability-Credibility Diagram (#12): Simple Version/Without the textexplain the process, the steps, and the vision. Speaker spends 3 minutes explaining.

C) Capability-Credibility Diagram (#13): Detail Version/With textprovide the details and walk-through the steps specifically with the audience.

* PROJECT REQUIREMENTS

1) Redo the Capability-Credibility Diagram, first in illustrator then in Photoshop.

2) First: complete an Illustrator version then gain approval

3) Second: complete the color Photoshop version

4) Colors: See above.

5) For Illustrator: When printed it needs to be B&W-friendly. Ensure that there are layers as in the example file so that we can show different aspects of this chart (e.g., #12 and 13). We need to be able to access the various parts of the diagram easily just as in the example file.

6) For PSD: Besides the 0,0,175, Colors choices are up to you. Ensure that there are layers to enable us to access the various parts of the diagram easily just as in the example PowerPoint. We prefer no text in the PSD version. If when designing you prefer to put text in the PSD version when you are designing, ensure that it is on its own layers or comes from the Illustrator file.

* CREDIBILITY-CAPABILITY GRAPHIC NOTES

1) Curve: We explain the importance of the curve and that credibility is much, much more important than capability. For this reason, the curve starts with credibility being the most important all the way from the origin (bottom-most left corner of the diagram where credibility and capability lines connect) through Obtain Commitment, Column 4.

2) Intersection: In column 4, capability and credibility intersect and then the relationship is solidified with a contract (Obtain Commitment).

3) Circle Size: Size of the circles is different. First and fifth circles are the same size; circle two is the next largest, circle three is the next largest, and circle four is the smallest. This is to help demonstrate the importance of each of the steps, such that step 1 and 5 are the most important. Overall, Step 1 is the highest on the importance scale. If you have a suggestion for showing the relative importance in another way other than the circle, happy to consider your ideas. If you go with something other than the circle, please ensure that you follow the level of importance (1st and 5th, 2nd, 3rd, 4th)

4) Columns: Keep them the same width.

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