• Award$400
  • Entries29
  • Creatives11

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Business Info

Business Name

The VisionLink Advisory Group

What do you do?

VisionLink is a business consulting firm that helps companies design pay strategies that will be key drivers of results for their business. This project is part of an e-book we've written that tells in story fashion what we help companies achieve.

How many pages of illustration do you need?

Initially, two illustrations are needed. This will lead to a total of 10 to 15 illustrations once we've decided on an artist.

Does your illustration need to be a particular size?

It will need to fit into an 8 1/2 by 11 page of an e-book. Most of the illustrations will be featured in a quarter to third of the page--some maybe as much as half.

Target Audience

What is your industry?

Management/Compensation Consulting

Describe the target audience for your illustration

Our focus is CEOs and owners of middle market businesses. These are companies that do $20 to $200 million in revenue and have anywhere from about 100 to 3,000 employee.

What 3 things would you like to communicate to your audience through your lillustration?

I have attached a couple of excerpts from the e-book. We want to get illustrations that bring the story to life. One of them should depict the two business owners speaking to each other, as depicted in the story. Raul is assumed to be in his mid-50s, Sid in his late 40s. The other is to depict a flourishing company, Chana Systems, as the business is being described by Raul. Again, see the excerpt to get a feel for the story line.

Style and Concept

What lillustration styles do you like?

Illustrations that look like sketches, but don't limit yourself to that. We're open to a variety of styles. It should be something that can carry the same look throughout and have a contemporary but professional feel to it.

What colors do you want to see in your illustration?

You shouldn't feel limited in the use of color but be aware this is an e-book that will be downloaded and printed out sometimes in color and sometimes in black and white. The cover of the book is black and white and yellow.

What colors do you NOT want to see in your illustration?

Ditto to the previous comment. No restrictions.

What adjectives should best describe your illustration?

Contemporary, creative but professional.

Where will you use the illustration (print, website, etc.)?

Within an e-book.

Do you have additional info or links you'd like to share?

This is a preliminary process to find an illustrator we can work with on additional illustrations we will need for the book. We will also want that person to help us with a page "template" throughout the book and some potential incorporation of other graphics.

Materials

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