LET ME TELL YOU ABOUT US:

netTrekker is the #1 educational search tool for K-12 schools, providing a wealth of standards-aligned digital resources and technology tools specifically designed for engaging students in a learning experience that supports their unique needs. Students and educators rely on netTrekker to deliver internet resources in a safe, relevant, and easy-to-use format. See attached documents for more information about netTrekker or visit http://www.nettrekker.com.

HERE IS WHAT WE NEED:

We are looking to develop a brand character.

The character should take form as a mascot or personality, and could be an animal, person or character. It must appeal to K-12 students (ages 5-18), educators, and be appropriate for an educational environment. The character should be fun, engaging, energetic, and relate to our users (students and educators). It needs to incorporate netTrekkers logo in some way, either be as part of the structure, on the characters outfit, etc.

This character could be used on marketing collateral and giveaway items. It could also eventually appear as a help guide within the product and be animated for use in instructional videos or demos.

OUR TARGET AUDIENCE IS:

Our main audience is K-12 students and educators. The character must be fun and energetic enough to engage elementary students, but still relate to older high school students and teachers.

WE LIKE THESE EXAMPLES:

BrainPOP (an educational technology company) has brand characters including Moby, Tim and Annie. While we encourage new and original ideas, it may be helpful to reference these characters as a starting point.

For our preferred colors you can reference the color pallet attachment and our logo.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

It can be an animal, person or character

It should appeal to K-12 students (ages 5-18) and educators

Needs to be appropriate for an educational environment

Character should be fun, engaging, energetic,

It needs to incorporate netTrekkers logo in some way