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Business Info

Business Name

Bertie & Bean

What do you do?

Bertie & Bean are a start-up company supported by the Oxygen Accelerator programme, based on the Birmingham Science Park. UK.

We are building an online and mobile platform for parents to upgrade the clothes their children have grown out of.

We have partnered with Ronald McDonald House Charities and will donate 1 from every swap on the site.

We are currently launching a product for regional testing, preparing our first round investor pitch for the end of November and are developing the web and mobile applications for a national product launch in January 2012.

How many pages of illustration do you need?

One of finished characters and at least one of Dev work to prove ability to draw these characters in different positions

Does your illustration need to be a particular size?

We will require the final illustrations to be delivered digitally, so you will need to be able to facilitate decent quality scanning and have enough know how to get the scans zipped-up and uploaded to yousendit or similar.

There are no restrictions as to what medium the illustrations are made in, but it is vitally important that the illustrations work at both a small (eg 3x5cm) and large (eg billboard) size and can be vectorised (we can do this part) to work as a logo.

I guess we are expecting to see pen/ink drawings and vector art, but would also love to see 3d models or plush toys if this is what you do.

Target Audience

What is your industry?

C-2-C Children's Clothing

Describe the target audience for your illustration

Bertie and Bean is pitched at young parents, but the characters should have a style similar to children's book illustration and be attractive and engaging to children aged 0-4.

What 3 things would you like to communicate to your audience through your illustration?

1. Bertie, the 2 year old boy.
2. Bean, the 4 year old girl.
3. Some interaction between the two.

(please see 'Adjectives'

Style and Concept

What lillustration styles do you like?

We have some references for style, but really are very open to anyone's particular brand of artwork if it is awesome.

Our original point of visual reference was the 'Dick and Jane' illustrated characters from the 50's & 60's children books. We love the illustration of Quentin Blake. Stewie Griffin is our favourite Cartoon character. Jon Burgerman is cool. The strength of line/level of detail of Mr Magoo here http://alturl.com/d4i4x would work very well as a logo. We are also partial to a bit of Americana.

The styling of the rest of the brand identity will take influence from brands like Cath Kidston, Abel & Cole, Mini Boden, Jelly Belly, Labour & Wait, Krispy Kreme, Innocent drinks and The Humming Bird Bakery to name but a few (companies who make things colourful and sugary!)

What colors do you want to see in your illustration?

Our current brand colours are royal blue and magenta, but we are open to any considered and engaging colours. this can always be adapted by us post-production.

What colors do you NOT want to see in your illustration?

Please see previous

What adjectives should best describe your illustration?

Please see full brief in 'Additional Info'

Where will you use the illustration (print, website, etc.)?

Website/Packaging/Future Advertising.

Do you have additional info or links you'd like to share?

The full Brief...

The Illustration of our two brand characters, Bertie and Bean.

The main purpose of this brief is to source an illustration to use with the logotype but we are looking to connect with an illustrator who can work with us across the visual output of the company to, as we grow, decorate our web and mobile apps, make seasonal changes to the characters, embellish our packaging and create a bi-weekly comic-strip.

So who are Bertie and Bean?

Bertie is a boy, he is 2 years old. His parents work conservative jobs for large companies and dress him in the best clothes they can afford from the high street. they are cash rich but time poor, so are more likely to spend money on a problem than spend the time to find an alternate approach or solution. They take at least two holidays abroad a year and drive a BMW, each.

We envisage Bertie in a collar, perhaps long sleeved casual shirt with a gillet or a yacht club polo shirt with cargo shorts and deck shoes for example.

Bertie's parents see the Bertie and Bean service as a great way to free up space in their homes and get reward from giving, knowing that the clothes are going to a good home, rather than being turned into rag. They are unlikely to take a box out of the service as have some stigma attached to dressing Bertie in 'hand-me-downs'.

Bertie's Archetypal character types; The Innocent, The Ruler.

Bean is a girl, she is 4 years old. She is a bit of an earth child. Her parents work in creative industries, are pursuers of progressive living and are early adopters of recycling, sustainable energy and health foods. The family are comfortable in terms of income, but prefer to save money where possible with common sense and spend it on products and services that are forward thinking and well designed.

We envisage Bean with longer hair and perhaps a floral dress and wellington boots for example.

Bean's parents see the service as a great way to find like-minded parents to exchange with and don't have any stigma attached to 'hand-me-downs' because it makes sense and saves them time, space and money which they can spend doing things they love.

Bean's Archetypal character types; The Explorer, The Hero, The Nurturer.


The clothes Bertie and Bean are wearing are very important, there can be no negative connotation to this element e.g no patches, tears or apparent dirt.

The characters must be interacting in some way, this does not have to be directly and it can be discreet. Perhaps they are part of the same activity, or one of them is throwing the other a look, but they must be some interaction.



1. A link to an online portfolio of past work
2. At least one final composition of your proposed illustration
3. Further scans of development sketches that illustrate your ability to draw these characters in different positions/activities.

Stuff which would also be nice...
4. Any peripheral artwork you provide with website background/web/packaging iconography/comic strip concepts etc will give us a good idea of your abilities in these areas and will bolster your chances of success, but they are not essential.



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