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LET ME TELL YOU ABOUT US:
Our site is www.neighBORROW.com, learn more about the service by clicking the SEEUS, ASKUS and ABOUT US links on the site.
HERE IS WHAT WE NEED:
We need a PSD illustration that will be coded for an ABOUT US page, mostly ILLUSTRATING that it is GREEN to borrow things in local networks. The winning entry will have a new twist on our logo (even though that is not a focus) and some depiction (ie a padlock) that items lent out on the site are safe/private.
You are basically answering 2 questions in one... What is neighBORROW and what is so GREEn about neighBORROWing...
1.WHAT IT NEIGHBORROW
neighBORROW combines the traditional notion of borrowing a cup of sugar from a neighbor with modern technology, using the Internet to faciliate borrowing and lending of nearly anything among people in existing local communities and other established networks.
2.HOW IS NEIGHBORROWING GREEN
When people buy things and use things more efficiently, there is less of a demand for natural resources needed to make these items. For example, if you borrow a book from a friend, rather than buying a copy of your own, you are helping to save the tree needed to make that book. Not to mention the CO2 used for production of other items. Also, since neighBORROW is local, much of the items are shared locally, reducing or eliminating the need for shipping. More generally, more efficient use and conscientious efforts to waste less, gets everyone in better habits and helps everyone realize that the earth's resources are not something that we can take for granted.
OUR TARGET AUDIENCE IS:
Environmentally and economically conscious people 18-55.
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