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Business Info

Business Name

AutomotiveRELOADED OpenSpace Conference

What do you do?

AutomotiveRELOADED is an initiative about the future of the automotive and its surrounding industries like IT and energy. It was started by T-Systems, the ICT- Provider of Deutsche Telekom, University St. Gallen, the Magazine AutomotiveIT and the Enterprise 2.0 Consulting Company doubleYUU. It started with a kickoff in July 2010 with more than 100 participants from car companies like Audi, BMW, Daimler and VW discussing topics concerning the future of the Automotive Industry. We need a key visual for our event invitations and the community website.

How many pages of illustration do you need?

1

Does your illustration need to be a particular size?

Scalable. It will be used for website, print/email invitation and banner. If its possible to take it (partially) as a facebook logo, even better.

Target Audience

What is your industry?

Automotive Industry

Describe the target audience for your illustration

High-level decision makers and innovation managers from the automotive industry - we want to reach out to pleople interested in the future

What 3 things would you like to communicate to your audience through your lillustration?

- ideas about the future
- bringing innovative people together
- network the automotive/IT industry

Style and Concept

What colors do you want to see in your illustration?

we like an overall blue impression, maybe with white, silver... up to you! It would be great if you could share some thought which color palette / key colours we should use for our invitation/banner/website

What colors do you NOT want to see in your illustration?

Nothing too dark, heavy or too sharp (black on black, only grey or neon colours), nothing too Harly Davidson/ motor cross/ Heavy Metal like. Not too webby (doodle etc.) rather technology.

What adjectives should best describe your illustration?

Innovation, IT, Future Trends, Openness. Connecting different industries/bringing people together.

Where will you use the illustration (print, website, etc.)?

Print, Webseite, Banner for invitation

Do you have additional info or links you'd like to share?

my keynote - with some sample pictures
http://www.slideshare.net/doubleyuu/auto...
an interesting car design competition
a book with some great designs
http://www.local-motors.com/
http://www.cosmic-motors.com/
a blog about the event (sorry German only - just have a look at the pics from the event to get an idea
http://blog.daimler.de/2010/07/13/gastbe...

Materials

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