LET ME TELL YOU ABOUT US:
UpSpring Baby is a premiere parenting and child consumer healthcare company that delivers peace of mind products with convenient solutions to everyday life. UpSpring Baby is dedicated to offering parents and children the most innovative and trustworthy health, wellness and safety products available in the baby care industry.
HERE IS WHAT WE NEED:
First let me explain the product. We're introducing a new product called Shrinkx (www.shrinkx.com). Shrinkx is a post natal hip belt designed to effortlessly return post-pregnancy hips to their original shape and size or even smaller. The hormone Relaxin is released throughout the body during pregnancy. Its purpose is to allow the ligaments, joints, and connective tissue to stretch and expand, enabling the baby to more easily pass through the birth canal. This hormone remains in the system for up to six weeks, (sometimes longer in breast feeding mothers,) which allows time to reverse the expanding process.
By wearing the Shrinkx Post Natal Hip Belt, the hips have constant, even pressure that gently moves them back to the pre-pregnancy size or even smaller. As the hormone is leaving the system, the ligaments begin to strengthen and stabilize in the set position.
We need to somehow need to show the action of what Shrinkx does. Were not sure if that is in a before and after image, a silhouette, a before and after silhouette, an avatar. You get the idea. Were up for anything. Shrinkx, as the name states, is an ACTION and we need to convey that clearly to the consumer.
OUR TARGET AUDIENCE IS:
Pregnant mothers, gift givers (specifically baby shower gift givers), any woman immediately post-pregnancy that is concerned that her body shape will be a casualty of her pregnancy.
WE LIKE THESE DESIGNS:
Ive attached our current silhouette/logo. We think this image can be expanded upon and/or changed all together to actually show what the Shrinkx Post Natal Hip Belt does.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Must appeal to all consumers. We want whatever the image/silhouette/avatar is to appeal across all women, ethnicities, body types, etc.
Image must have mass appeal to retailers. It can not be too far out our whimsical but instead needs to be credible and appealing to mass market buyers.
Wed like the image to convey the fact that the product is for post natal use if possible (example: our current logo where the mother is pushing the stroller indicating that she has already delivered the baby). Dont get hung up on this if its holding up the submission of one of your designs, but if there is a way for it to be creatively incorporated wed love to see it.
The images are likely going to be used on our packaging so we MUST differentiate ourselves from the sea of sameness that currently exists in this product category. See the attached pictures for a glimpse of what the current space looks like. Wed like to make ourselves pop with an eye catching illustration.
Feel free to incorporate any of the other attached product images. Again, we are open to all ideas and illustrations so do not get hung up on using these. If your idea is to edit them in order to get the point across, however, feel free to do so.
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