• Award$250
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  • Creatives17



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Business Info

Business Name

LWA Specialty Foods LLC

What do you do?

We are producing a line of specialty jams to be sold in high-end supermarkets, specialty food stores, cheese shops, and wine stores.

How many pages of illustration do you need?

We are looking for one illustration to be the logo for the line of jams.

Does your illustration need to be a particular size?

Small--but useful for both the jam jar label (between 1 and 2 inches square--clearly recognizable from 3-5 feet away) as well as on business cards and stationary (smaller, 1/2 inch square--recognizable at arm's length)

Target Audience

What is your industry?

Specialty Foods--specifically gourmet jams and jellies

Describe the target audience for your illustration

Our target audience is middle to upper income "foodie" grocery shoppers who are more likely to be in high-end supermarkets such as Whole Foods, Gelsons, Dean & Delucca. Audience spans a range of ages (late-20s to mid-60s), single and married people, men and women, across America but mostly in larger cosmopolitan cities (Los Angeles, New York, San Francisco, Boston, Chicago, DC).

What 3 things would you like to communicate to your audience through your lillustration?

We want the logo illustration to be a picture of a fruit (either a fig, peach, apricot, or strawberry), either whole or sliced in half, that is also a guitar. We want the illustration to be a visual pun-combining the ideas of "jam" as in fruit spread and "jam" as in music.

We want to convey through the illustration that our jam is naturally made from fruit, not-too-serious, and is emblematic of good times--that it's some jammin' jam.

Style and Concept

What lillustration styles do you like?

We see this original illustration as being a combination of two concepts visually--the fruit and the guitar. As far as style goes, we are open to a variety of styles, as long as it is clear that the illustration is of something that is both a fruit and a guitar. In the same way that the animated film Beauty and the Beast had a candlestick that was also a person--we want this to be a guitar that is also a fruit (but in no way does the illustration have to look like that Disney animation style).

What colors do you want to see in your illustration?

We want the colors to be consistent with the fruit in the jar--red strawberries, dark purple skinned figs with a light-greenish interior, bright yellow-orange apricots, bright yellow peaches.

What colors do you NOT want to see in your illustration?

No colors are off limits, but we do want this to look tasty--it's food after all.

What adjectives should best describe your illustration?

For the illustration, we want it to be clearly recognizable but not photorealistic. We want it to look fresh and fun, approachable, enticing, and happy. We are open to both more modern and more traditional styles.

Where will you use the illustration (print, website, etc.)?

The illustration will become our logo for the line on the jam jar label as well as business cards, stationary, and our website.

Do you have additional info or links you'd like to share?

We do not want the illustration to look like any other jam label art currently on supermarket shelves. We don't want to be the next Smuckers.

Feel free to submit illustrations for any of the four fruits listed (Strawberry, Fig, Peach, Apricot) or all of them. After we pick one for our logo illustration, we may ask for more illustrations for label art.



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