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Business Info

Business Name

River Rat

What do you do?

Resortwear and resort merchandise

What is the exact name you would like in your logo?

River Rat

Target Audience

What is your industry?

Resortwear and resort merchandise

Describe the target audience for your logo

Tourists of all ages at retail locations - usually in river tubing and whitewater rafting areas.

What are the top 3 things you would like to communicate through your logo?

Fun Fun Fun on the river!

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Please keep the color and style of the original character. I would like to see him lounging in a tube that looks like the River Run I tube (photo attached). You are welcome to use any elements of the original design. The text should read "River Rat". We should be able to namedrop "Kern River" or "Salt River" or any other location and still be able to keep the integrity of the design. We will not be retiring the old design, so this design will be sold on apparel side by side with the old design.

What colors do you want to see in your logo?

4-color process with black hardline. This design will be printed on all colors of merchandise.

What colors do you NOT want to see in your logo?


Where will your logo be used (print, website, etc.)?

The logo will be printed on the left chest and full back of a t-shirt. Also to be printed on souvenir merchandise.

Do you have other info or links you want to share?

The look and feel should be cartoony - disney/WB - You know - keep the feel of the old design



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