Rainforest Action Network
WHAT DO YOU DO?
Rainforest Action Network campaigns for the world's forests, their inhabitants and the natural systems that sustain life by transforming the global marketplace through education, grassroots organizing, and non-violent direct action.
WHAT IS YOUR INDUSTRY?
DESCRIBE YOUR AUDIENCE
Teachers and children ages 6-10 who care about rainforests.
WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?
Tiki is the tiniest and cutest baby Sumatran tiger in the world, found in the rainforest of Indonesia.
Tiki wants to be your friend and needs your help to save his rainforest home which is threatened by logging and agribusiness.
Tiki is brave and smart with a strong roar that only children can hear.
Style and Concept
WHAT STYLES DO YOU LIKE?
Accessible, simple, friendly. Closer to Calvin and Hobbes than Hello Kitty.
WHAT COLORS DO YOU LIKE OR HATE?
Love oranges, yellows and greens. Real to life color schemes for Sumatran tigers, signage, etc.
ANY OTHER ADDITIONAL INFO? (OPTIONAL)
3 Illustrations: Tiki Sitting: forward facing sitting cat that can work with font treatment and logo-will probably be turned into the logo at some point (portrait, not landscape), Tiki Roaring (portrait not landscape), Tiki with a Sign saying "save the tiny tigers"(square dimensions).
Bonus Illustration: Tiki very sad or crying about the loss of his rainforest home.
Must be clear at 700x700 or 50x50
Last, but not least, Tiki the Tiniest Tiger must be so unbelievably cute that kids, teachers and parents must fall in love with him and want to help save the Tiki's Indonesian rainforest home.
VERY IMPORTANT: We need an illustrator who is available for various projects through the end of 2010. (Please do not submit a project if you are not willing to continue working occasionally through the rest of the year.
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