Bluenose RumRunner Youtube channel
What do you do?
This is a youtube channel that does videos on geocaching, hiking, camping, garmin GPS & running related videos. This is also a landing page for a blog that appears on the main tourism site for the province of Nova Scotia Canada.
Describe the target audience for your header design
Target audience 1 is male & female above 35, extra income, extra time that enjoys the outdoors, but loves gadgets more.
target audience 2 is male & female 20+, extra time that enjoys running, health nut and fit.
Does your header need to be a specific size?
Looking for 4 graphic elements to brand a youtube channel.
1. Youtube background image.
2400x1200. other dimension are ok as long as the image blends into a color for larger displays.
2. Youtube banner image
Include a call to action,
include a twitter icon (http://twitter.com/thecyr)
include a icon to join ACGA (http://atlanticgeocaching.com).
call to action will use an image map to interact.
This image will display at the top of the Channel page (maximum 960px by 150px).
3. Youtube side column image
mage that will display in the left column above the "Connect with" box (maximum 300px by 250px). This can be a "join now" message.
4. Youtube video page banner
Include a call to action, e.g. Subscribe
small banner that will display at the upper left corner of the watch page. This banner will substitute for the textually represented channel name and link to the channel. 25px in height and up to a max of 170px in width (width can be flexible but no more than 170px wide).
What is your industry?
recreational, technology, fitness, outdoors
What 3 things would you like to communicate to your audience through your header design?
1. bluenose - named after sailors entering the port of halifax nova scotia in cold rainy weather, would wipe their noses. the blue dye from their pea coats would leave their noses a bit blue. hence the name.
2. Rum Runner - relates to the bootlegging days where booze would flow down to the US during prohibition.
3. Technology - relates to use of GPS technology and other gadgets.
Style and Concept
What header design styles do you like?
Incorporate a style similar to steampunk, but more "piratepunk". The style should be related to the channel name.
What colors do you want to see in your header design?
no preference on colors, but a starting point would be the colors found on the flag of nova scotia.
What colors do you NOT want to see in your header design?
avoid pastel palette
What adjectives should best describe your header design?
storytelling, variety, active, tourism
What content must be included in the header design?
file attached is the logo for the second item to add in the banner image after the twitter icon call to action. The name of the org is ACGA or Atlantic Canada Geocaching Association.
you can use any of the standard twitter follow button artwork. http://twitter.com/about/resources
Do you have additional requirements or links you'd like to share?
although not the same style, but these channel are using the elements that I am requesting
This is the channel that are will be branding:
Item #4 refers to the graphical element shown in this video as example (top left in purple)
this is the link for the tourism site blog that links to this youtube channel page
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