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Creative Brief

Who are you?

GolfSigma is a new entrant in the rapidly evolving vertical search space, providing Internet users with much richer search content that is typically provided by general search engines such as Google. Using cutting edge Web 2.0 technology, GolfSigma.com aggregates golf course and tee time information on an International basis to provide golfers with a comprehensive view of available tee times from multiple providers, providing easy to use filters to quickly select and purchase tee times based on their individual preferences.

This is the new look and feel of our website: http://beta.golfsigma.com/

What do you need?

A widget that attracts the attention of golfers on a busy landing page that is NOT targeted towards golfers.

Content: (split between two tabs, tab 1 will be tee-times and tab 2 will be golf courses)

Tab 1: Tee Times
This tab will show 3 input boxes; Where, Date and Number of Golfers. Also shown on this tab will be teaser tee-times for up to three golf courses. For example (you can see an example of teaser tee-times on our beta site http://beta.golfsigma.com/course/usa/geo...
Atlanta National Golf Course: $75 at 7:45am, 8:15am and 9:30am
Bobby Jones Golf Course: $45 at 9:30am, $35 at 11:40am and 2:30pm

Tab 2: Course Directory
A box to search for a golf course.
Show two "featured golf courses" (this needs to be clearly separated to indicate it is sponsored and paid for) which would show the course name, city, number of holes.

* The widget will appear on a page similar to http://www.myfoxatlanta.com/ in a box similar to TMZ and "Ask The Experts"

Who Is Your Audience?

Our target is a golfer looking for more information about golf courses in their area and / or golfers looking for tee time availability.

We have about 60% male and 40% female visitors with a majority of them 35 years of age or older.


We Like These Examples

We like the look and feel of the tabs displayed on http://www.msn.com/ (MUST-SEE, NEWS, VIDEO, AUTOS)

We Absolutely Must Have

The widget must be 300 x 250 px (standard IAB size) and must also include a powered by GolfSigma logo. You have complete flexibility on how the powered by logo is displayed (color, size and position) as this is the first "powered by" product.



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