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Creative Brief

Who are you?

I'm starting a new blog, focused on a 'West Coast' perspective on the New York Yankees...

This project is definitely meant to be fun, cool past-time but must have a professional presentation.

This is my first project proposal on crowdSPRING. If all goes well, I will have other more detailed projects in the near future for the designer that delivers the goods!

What do you need?

I need a header designed for a Wordpress blog.

(Wordpress says an image of 940 198 pixels will be used.)

I will be using a white background on the blog. That said, my preference would be a 'floating' image, rather than a traditional banner image. (Sample enclosed below.)

I also included a couple of official Yankee logos. I would like to incorporate elements of their logos that the audience will identify with. At the same time, I don't want to infringe on any potential trademark issues.

Two possible starting points:

-A simple US map that emphasizes the West Coast

-Using traditional Yankee logos and incorporating 'West Coast'

Who Is Your Audience?

As mentioned above, this blog will be for fun but it must have a professional appearance.

As a baseball focused blog, obviously sports fans will be the primary audience.

I'm not looking for 'in your face', I definitely prefer a clever, clean and original look.

Requirements

We Like These Examples

I love the icons and imagery used on this site:

http://recork.org/process/

This blog shows what I am referring to as a 'floating' header:

http://www.thecleanestline.com/

We Absolutely Must Have

West Coast Bombers (official name of site)

Navy Blue/White
or
Navy Blue/White/Red

Materials

Contract
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