LET ME TELL YOU ABOUT US:
We need a header for our website with a revised logo. The logo has been designed but needs some cleanup work to be more professional and to fit it in context in the header. The header itself needs to be designed around the logo.
HERE IS WHAT WE NEED:
A header image/ layout for our website from top navigation on up done in Photoshop as a JPG and PSD
-- see the creative brief and wireframe for the header size and ideas. The thought was to have the logo be like a star that illuminates the area. I am open to other ideas.
-- the logo needs cleanup work to be more professional. What I LIKE about the current logo is A. it's a star, B. yellow colors, C. retro-modern font. What I DISLIKE about the current logo is A. it's not well-aligned, B. not sure the fonts are the best choice.
Please consider modifying the logo by RETAINING the star theme and color palette but MODIFYING the star design, if you want, and suggesting alternate fonts. I like the Magneto in particular- the retro-modern style I like. But I think a different font that is similar but not exact would be better.
The idea is to show the logo in context with the header to get a sense of the full landscape. The star in the logo should "illuminate" or be the visual focal point for the header.
OUR TARGET AUDIENCE IS:
Job-seekers and employers, esp. small-midsize US businesses- see creative brief and attached- as well as recruiters and careers services.
The site is about jobs, so it needs to be formal, slick and very professional. People need to feel they can trust the site and that its services are legitimate.
We also want it to have some warmth and personality-- to feel inviting and trusting. It should alleviate the feeling of fear and anxiety people have about jobs by being welcoming and sunny-- about a positive sunny GOLDEN future.
The primary audience is employers and recruiters- secondary audience is applicants. So again, slick professionalism is key.
The current fonts do not convey professionalism. That's why I am open to suggestions for new fonts.
WE LIKE THESE DESIGNS:
see the creative brief- modern, slick like bauhaus, 50s-60s modern, slick and professional, but with a retro feel. Not too "technical" or "cold"-- also not too "motherly". It must strike a balance between professionalism and warmth.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
the items in the attached wireframe of the header as well as a revised logo incorporated into the design. You need only do the header area of the page (unless you want to show it in further context).
The existing logo file is attached. Use the GoldenRecruiter one (not internships).
As mentioned above, Feel free to suggest a different font. If you do, please outline in your proposal the cost of the font to buy it (if it is not free).
the site should be 990 px in width. Header should be 150-200px in height.
No Files Added