• Award$400
  • Entries27
  • Creatives11



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Business Info

Business Name


What do you do?

Vlingo makes intelligent voice applications for mobile phones. We enable people to simply speak to their phone in order to send/receive messages, search the web, look up businesses, get directions, social network, and much much more.

Do you have specific size requirements for the icons or buttons?

67x67 PSDs plus a PNG file for each icon

How many different icons and/or buttons do you need designed?


Target Audience

What is your industry?


Describe the target audience for your icon or button design

Our target audience is between 22 - 45 years old. It includes people who are "on the go" a lot, as this is a feature specifically designed for in car use. Commuting professionals, active/multi-tasking mothers, and people who drive a lot for work are common examples of our user profiles.

People skew urban, tech savvy and tend to keep up on the latest trends. At the same time, they view their mobile devices as an important functional tool for their life.

What 3 things would you like to communicate to your audience through your icon or button design?

This feature is designed to be used in the car
The product is sleek, contemporary and cutting edge
It is safe and easy to use

Style and Concept

What icon or button design styles do you like?

We're looking for sleek and modern. I've attached some examples of existing icons to give you a sense of overall look/feel. We also need something that will provide an elegant silhouette.

What colors do you want to see in your icon or button design?

Visit www.vlingo.com to get a sense of brand colors. We are looking for more oranges and blues - bright colors over grays - for the main icon. You can support with grey/black.

What colors do you NOT want to see in your icon or button design?

Reds, greens, yellows, purples really don't fit with the scheme.

What adjectives should best describe your icon or button design?

InCar. Sleek, modern, exciting. Somewhat aspirational.

What content must be included in the icon or button design?

We need three different icons, each of the same size.
1) The main icon needs to be a sideways shot of a car that fits the design/adjectives listed above. It should be in color. If you can incorporate the Vlingo Wave (attached), that would be a bonus, although it is not required.

2) We need an "on state" silhouette based on #1. See attached for an 'example_icon_on-state'

3) We need an "off state" silhouette based on #2. See attached for 'example_icon_off-state'

Do you have additional requirements or links you'd like to share?

I encourage you to download our app - there are free versions available on Android Market, iTunes, BlackBerry AppWorld and Nokia Ovi Store, as well as through www.vlingo.com. This icon will be used for Android initially, so if you can look at our widgets and icons on an Android device, that would be the best way to get a sense of what it needs to fit in with.



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