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Business Info

Business Name

gingkoapp.com

What do you do?

Gingko is a word processor that lets you write in "tree documents", which are like outlines, but more powerful.

We want Gingko to be the standard medium of communication and collaboration for the knowledge economy.

Gingko is made up of cards in a hierarchy, and we are finding it a challenge to design these cards in a way that fits all our criteria.

Do you have a desired widget or app screen size?

We are targeting desktop for now, most likely larger ones (1920x720)

How many pages do you need designed?

1

Target Audience

What is your industry?

Software and InfoTech

Describe the target audience for your widget or app

Tech saavy authors, project managers, screenwriters.

What are 3 things would you like to communicate to your audience through your widget or app design?

There are three cards, and the page background, that need styling according to the following:

1. Elegant Typography.
We want elegant typography designed for the card class. Any font can be used for the title and body, though we'd prefer free fonts, or those from Google Web Fonts (or similar resources).

2. Visual Hierarchy. We need a clear visual hierarchy for the three cards, without changing sizes or fonts. Foreground and background colors, BG textures, borders, glows & highlights... anything else goes, as long as it looks clean and consistent.

3. Card-like. We want the cards to be clearly separate from the background. This can be achieved with any combo of BG color or texture, card box-shadows, or anything else you might think up.

Style and Concept

What widget or app design styles do you like?

Some inspiration for typography:
- http://klepas.org/top-10-does-and-donts-...
- https://medium.com/
- http://ia.net/blog/responsive-typography...

What colors do you want to see in your widget or app design?

This is a word processor, which can be used for anything, so the colors must be subdued. Nothing too distracting. Our logo has this green: #8cc63f

What colors do you NOT want to see in your widget or app design?

Brown, blood red, pink.

What adjectives should best describe your widget or app design?

"Powerful and elegant tool" not "Beautiful toy."

What content must be included in the widget or app design?

We simply need the PSD template attached to be redone with a new design.

Do you have additional requirements or links you'd like to share?

Further requirements can be found in the template file.

Materials

Contract
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