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Business Info

Business Name

InGo

What do you do?

InGo is an award-winning event marketing web app that empowers event organisers and registration companies to exponentially grow their events using InGos socially-smart search algorithm. InGo serves the worlds biggest event companies such as Reed Exhibitions, Hanley Wood, Emerald Expositions and UBM. www.ingo.me

Describe the target audience for your header design

My target audience is social media users, primarily FB and Twitter, in the events, exhibitions and trade show industry worldwide. #eventprofs

Does your header need to be a specific size?

I need to to fit the image requirements for FB and be re-sizable in Photoshop for twitter or vice verse.

Target Audience

What is your industry?

Software and InfoTech

What 3 things would you like to communicate to your audience through your header design?

Goal: InGo needs to capture its concept of advocate visually
1. Unlike traditional, top-down, blunt-force marketing, InGo empowers attendees to events to become co-marketers, advocates, by facilitating word-of-mouth marketing to targeted friends and colleagues. This type of person-to-person promotion cuts through the noise of advertising, creates unparalleled brand affinity by connecting the event brand to personal brands, driving not just growth, but the right kind of growth.

2. Long before an event, InGo users get excited for the event; seeing who theyll benefit from meeting, who they can reconnect with, and receiving social and professional recognition for their advocacy. This provides them social motivation to attend, register socially, and advocate.

3. InGo then amplifies this excitement, by making it easy for them to share the event through trusted impressions on their news feeds and through personal invites, curated to their highly valuable, event-relevant contacts. One advocate empowered by InGo sent 237 personal invites to his network of valuable contacts, generated over 3,122 trusted impressions through the feeds of his LinkedIn network, and identified 17 people he wanted to meet for the first time. By the time he arrived he had motivated dozens of existing and additional event participants. We want to use the image as a recognition of these type of advocates.

Style and Concept

What header design styles do you like?

We are a tech company so needs to feel technology oriented.

What colors do you want to see in your header design?

Main Color Blue: #0095d8
Secondary Colors
Dark Blue: #00608c
Lighter Blue: #0083bf
Super light blue: #0cb4ff
Orange complimentary color: #d84300

What colors do you NOT want to see in your header design?

none

What adjectives should best describe your header design?

eye-catching

What content must be included in the header design?

Our logo needs to be integrated somewhere.
I need to be able to re-size the background at lease to fit both FB and Twitter.
Need somewhere on the image where there is text that i can edit. I will be using the image to post congratulations to top advocates for the events we do and need to be able to put in the name of the show and the hashtag - eg "Business Travel Show 2015" and "#BTSHOW15.

Do you have additional requirements or links you'd like to share?

Needs to work for a man or woman advocate if possible.
Things we like:
https://dribbble.com/shots/1883370-Activ... - animation is cool
https://dribbble.com/shots/1989293-Targe...
https://www.google.com/search?q=advocate...

Materials

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