LET ME TELL YOU ABOUT US:
Kaleidico is a software company focused on Opportunity Management Solutions. Our product line focuses on applications that allow users to manage sales leads, contacts, competitive intelligence, and lead generation. The umbrella of Kaleidico is about managing a company's opportunities (sales, intelligence, ideas) through effective use of technology applications.
HERE IS WHAT WE NEED:
Under this framework we have several products--
Kaleidico Sales Manager-- This product is used by professionals to input, receive, categorize, distribute, and follow up on sales prospects and leads. It is designed to make a sales team more efficient and effective and have greater ROI with the sales leads they receive. (Hence-just as a Sales Manager would manage their team of personnel)
Kaleidico Eavesdropper-- This product is used for competitive intelligence by businesses of any type. Its main purpose is to cull data, filter, and deliver targeted intel reports to sales teams, marketing departments, and c-level executives with the purpose of gaining a competitive edge to increase sales or drive initiatives.
The project, if you choose to accept, is the following-- We need a new logo and design scheme for Kaleidico and the website (not a new website--just the design elements and logo). It should reflect sleekness, usability, technology, and "clean". It could include chrome,steel, basic color schemes (blacks,blues). It should have a logo that is the name of the company or integrated with the name of the company and can be adapted for multiple products (Think: if Kaleidico is a square, then the product logo chain will be shapes like circles and triangles--there should be a connectivity without repeatability--thematic not duplicated--Microsoft Office in relation to Excel,Word,etc))
Kaleidico Sales Manager--this needs an icon that connotes the concept of Sales Manager(don't use the name in the icon, though). It should fit with the overall company theme and should connote efficiency and speed within the theme elements above.
Kaleidico Eavesdropper-- this needs a theme and icon and buttons. The theme is one of two, so take your pick-- think WWII intelligence officer (think 1944--Enigma machine) or FBI mafia wiretapping (think 1970's-white van). This tool also needs buttons to fit with the theme for the following functions--
Small buttons (~ 15px X 15px):
star (open menu)
note (oepn form)
Save as PDF
Kaleidico site-- logo and color scheme (use the company name in the logo)
Kaleidico Sales Manager-- icon
Kaleidico Eavesdropper-- icon, theme and buttons
OUR TARGET AUDIENCE IS:
Our customers for Sales Manager are major financial institutions and companies with large sales teams.
Our customers for Eavesdropper are Fortune 1000 --professionals without major user capabilities. ("This thing won't work! -- did you press the blue button?")
WE LIKE THESE DESIGNS:
Microsoft office for the Logo,icon,icon style
Again for the logo and icon concept
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Kaleidico or Kaleidico.com HAS to be in the logo. Sales Manager and Eavesdropper should only be icons, not the names.
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