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Business Info
Business Name
What do you do?
We are a website which provides affluent second-home buyers and retirement-home buyers with information about gated, mater-planned communities. We generate real estate leads for the communities which pay to advertise on our site. Basically, each community gets a mini web page on our site. Our ability to retain these communities as customers depends on how many leads they get through the Information Request forms. Visitors can fill out the Information Request fields on the page, or click the "Send Me Information Now!" button to be taken to a page where the same fields appear.
Do you have specific size requirements for the icons or buttons?
Max size should be about 325 x 75, but the button doesn't have to be those proportions, and this is very flexible. Button can be smaller than that.
How many different icons and/or buttons do you need designed?
1
Target Audience
What is your industry?
Real Estate
Describe the target audience for your icon or button design
50+, United States, $90K+ annual salary, retired or near retirement, college educated, married, golf, tennis, luxury living.
What 3 things would you like to communicate to your audience through your icon or button design?
Button should be attractive, elegant, yet very readable
Style and Concept
What icon or button design styles do you like?
I like web 2.0 buttons (shiny/glossy, sleek)
What colors do you want to see in your icon or button design?
Open to ideas, possibly red or green (but not too bright/dominant). See attached screen shot for colors it would appear next to on the page.
What colors do you NOT want to see in your icon or button design?
blue
What adjectives should best describe your icon or button design?
easy, inviting, simple, elegant
What content must be included in the icon or button design?
Send Me Information Now!
Do you have additional requirements or links you'd like to share?
font should not be not "clunky" (too thick, squared off)
Materials
Contract
Files
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