What do you do?
We provide live, streaming stock market analysis and trading ideas on a subscription basis
Do you have specific size requirements for the icons or buttons?
Not exactly, should be between 200 and 300 px wide, and always be about 30 px in height. However, the real challenge is that this button/icon will go on two of our most heavily-trafficked webpages, Dual In Play and Live In Play, which are already very crowded with graphics, buttons, and streaming content. Dual in play is the worst case scenario. This button could live in the header where the app buttons currently reside, or it could be a fixed graphic that lives on the side or the page or the bottom and is always visible. So the trick will be to come up with something that really stands out.
How many different icons and/or buttons do you need designed?
Two versions - one for an "On" state and one for an "Off" state
What is your industry?
Describe the target audience for your icon or button design
Active traders who are scouring the 'net, as well our website, and various other sources for financial information and the hottest trading ideas. Our subscribers are mostly men, 40 years old and up, highly educated. Our subscribers will stay on this specific page ALL DAY long, before the market opens and through the close. They also pay a high premium for our service and typically have portfolios of at least $100k to trade/invest with.
What 3 things would you like to communicate to your audience through your icon or button design?
We are introducing a live audio stream of our trading content and ideas, which is a totally new feature of our service. This way subscribers don't have to look at this page all day, they can turn on the audio portion and listen to our live streaming content while they look at and do other things. Allows our subscribers to multi-task and save time, all while never missing an important comment or trading idea from us. Also, it's a free feature, they do not have to pay more to access. The overall goal of this button is to get people to click on it to listen to live audio from our traders.
Style and Concept
What icon or button design styles do you like?
Simple, sleek and fun
What colors do you want to see in your icon or button design?
Open to any color with the exception of red, but the page template that this lives on is navy blue, and more than likely will be placed on a navy blue background.
What colors do you NOT want to see in your icon or button design?
Red - Those in the financial industry associate it with losing money.
What adjectives should best describe your icon or button design?
Clean, sleek, cool
What content must be included in the icon or button design?
Something that can easily denote an "on" state as well as an "off" state, plus the name of the feature "Trader Audio." Also, I uploaded two screenshots, one of each page this button will initially live on, Dual In Play and Live In Play. I also uploaded mock ups of some designs that just dont cut it for us as they aren't quite as eye catching and prominent as we would like. These should serve as a guideline for where we ideally would want to place the graphics, however, we aren't necessarily married to that placement. On click of the button, a page with audio mixer and controls will pop up.
Do you have additional requirements or links you'd like to share?
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