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Business Info

Business Name

Urban Fresh

What do you do?

Connect Farmer's Market vendors to their customers

Do you have a desired widget or app screen size?

responsive webpage (More thought to mobile)

How many pages do you need designed?


Target Audience

What is your industry?


Describe the target audience for your widget or app

Vendors: small business owners, eco/organic
Consumers: green, organic, health enthusiasts

What are 3 things would you like to communicate to your audience through your widget or app design?

Organic origins, simple, future

Style and Concept

What widget or app design styles do you like?

large text and buttons (flat UI). Would like map to function like https://hotpads.com/san-francisco-ca/apa...

What colors do you want to see in your widget or app design?

White, green, maybe light blue

What colors do you NOT want to see in your widget or app design?

red, orange, purple

What adjectives should best describe your widget or app design?

New, healthy, fun

What content must be included in the widget or app design?

We have a logo to use.

Do you have additional requirements or links you'd like to share?

The designs will be for the mobile app:

This app loads/uses the site www.urbanfresh.org, that needs to be designed in this project.

Screen 1. Product list slider (shows big image of product at top, title, price, price per unit, few first words of product description (maybe small Read More link to read the full description and see all vendor info), and has some button like Add to Cart or Check it Out or View This.

Screen 2. Map page that shows the 50% split view of when a user will have clicked any product (like hotpads, shows Map on top part and will show Product info of the selected product (same as Screen 1).

Screen 3. Vendor Signup/Login, maybe use one form for both, but have 2 buttons, like this concept (not the style/design, just the idea):

Screen 4. Add Product screen in the Vendor area.

Screen 5. Vendor area Products List management page.

Screens 4 and 5 should show how the user will use navigation (like how user will go to other pages like Shop Settings, Add Product, Manage Products, Logout, etc..). The designer may use some other menu, or add to the current top menu, or make it in some other way easy and presentable.



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