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Business Info

Business Name

ClarkBetty.com

What do you do?

We sell home furnishings, lighting and accessories from a range of major brands and up and coming designers and craftsmen.

Describe the target audience for your header design

The site is still under construction but upon launch, our audience is expected to be 60% female with an age range of 25-55.

Does your header need to be a specific size?

You can see the current header at clarkbetty.com. Its fixed width at 960px but we like the full width background effect to it.

Target Audience

What is your industry?

Retailing

What 3 things would you like to communicate to your audience through your header design?

Honesty
Unbelievable Customer Service
Free Shipping

Style and Concept

What header design styles do you like?

We're trying to communicate our interpretation of the values of the 1950's which we mention above in the things we are trying to communicate. The header needs to be clean but incorporate the current components as well as two elements we are missing.

What colors do you want to see in your header design?

The logo colour cannot change. Other than that, go for it. Although please be mindful of introducing another strong colour to the website.

What colors do you NOT want to see in your header design?

Gold! Orange stripes! Purple stars! Not that there is anything wrong with that...

What adjectives should best describe your header design?

Clean, strong, doesn't overwhelm, clear logo

What content must be included in the header design?

We need to include all the current content. The upper header bar must remain in some sort of design as it moves with the page and promotes a social discount. We need to retain all of the current elements but we need to add a currency and language drop down - see here - http://themeforest.net/item/fortis-flexi....

We'd also like to add the words, Genuinely nice people, always free shipping!

We love that sort of scribble text you see used with an arrow on different sites. Sort of a P.S feel to it.

Do you have additional requirements or links you'd like to share?

This is a Magento store so please be mindful of dev constraints.. not that there are many. And please be sure to check out the menu drop downs etc. to see how they are styled which we like.

Materials

Contract
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