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LET ME TELL YOU ABOUT US:
BedandBreakfast.com recently launched the Diamond Collection--an exclusive collection of (1) luxury inns that are (2) professionally inspected (3) receive the highest guest reviews (4) offer high-end amenities. We carefully work with each property to make sure they meet these criteria and more and therefore offer a (5) 100% Quality Guarantee.
We're looking for a designer to take these 5 abstract concepts and create a set of icons that we can use to drive these benefits to customers that are looking for luxury and intimate boutique lodging.
Here is the current consumer Diamond Collection page with the current set of icons:
We were fine enough with this current set to launch, but are looking to improve:
1. consistency across all 5 icons
2. abstract representation--especially for top rated and luxury
HERE IS WHAT WE NEED:
We need 5 icons that are consistent (look like they belong together) and represent the following concepts:
Luxury: Looking for an icon that represents luxury in the context of boutique doling or a bed and breakfast.
Professionally Inspected: Each Diamond Collection property is inspected by and industry professional and must pass that inspection.
Top Rated: Every Diamond Collection property needs to have and maintain guest reviews of 4/5 or higher.
Modern Amenities: Every Diamond Collection property must offer modern amenities including free internet access, private bathrooms, offer late arrival/check-in, access to staff 24/7, and more.
OUR TARGET AUDIENCE IS:
Our target audience is 35+, highly educated, affluent, and 60% female/40% male. When they see our product we want them to think "simple elegance", quality, comfort, intimacy.
WE LIKE THESE DESIGNS:
Of the existing icons, we like the inspected icon the best. We like having color illustrations, and background-free (not enclosed in a circle). It would be best to try to match the look and feel of these icons so that we have the option to use 3 or 4 and choose to keep 1 or 2 of our existing illustrations.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
original and appropriate thoughts on how to represent luxury, quality, modern amenities, etc as an illustration. A yacht, for example, easily conveys luxury, yet is inappropriate for our application of luxury.
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