LET ME TELL YOU ABOUT US:
Ivory Homes is Utah's #1 Builder with amazing prices on on our lots and homesites.
HERE IS WHAT WE NEED:
This is a web banner and we will also use the design for a billboard campaign.
Campaign heading is:
"Lots" to Love at Ivory. That's the headline. Underneath it, th secondary headline is:
Lots from the $50's!
Image: 1000px wide by 292 tall
OUR TARGET AUDIENCE IS:
With Ivory's incredibly low lot pricing, a new Ivory Home is a better value than a short sale. We want to create a fun and energetic campaign that gets prospective buyers excited about the geat pricing available right now.
WE LIKE THESE EXAMPLES:
We want a colorful campaign--we don't really have any examples of what we want that are online but I will attach some file that show you what we have done the last two years.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
A fun, colorful campaign that gets noticed and conveys the message
We're thinking bold bright colors. It can have a little bit of a 60's vibe but we're mostly thinking of a cool color pallet, bright colors. We will be using a couple of buses that we used in the campaigns from last year. (We DON'T want these buses on our billboard) I'm attaching them so you can see what we've done.
The files we are attaching are samples of what we did the last year for the summer of Love 1 and Summer of Love 2.
This "Lots" To Love can have
Headline: "Lots" to Love at Ivory
Secondary Headline (underneath) Lots from the $50's!
Include the Ivory Homes logo (see attached)
Style: Summer fun...a little bit of 60's would be OK but we'd like a different look than the last two years. If you can come up with a fun way to communicate "Summer Fun" without being psychedelic or heavy into 60's imagery or fonts, that would be great. With the last two campaigns, we have fun bright but faded colors...we're thinking very bold primary colors for this but we're willing to look at everything.
1000px wide by 292px tall
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