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LET ME TELL YOU ABOUT US:
Square Wheel Software is a small company producing iPhone applications. Our philosophy is that our apps should be simple and approachable - do one thing - do it well - and look good doing it.
HERE IS WHAT WE NEED:
We are about to release our first application. The application helps a user to manage a list of books that they want to buy. Think of the application as a shopping list for books. The icon we are using is temporary and we would like to replace it asap. Apple requires that the application itself have a 57x57 icon for the iPhone and also a 512x512 icon for the iTunes store. We need both. They can contain some slight artistic differences but, in general, they should look the same.
Here is the 512x512 icon we are temporarily using:
And the 57x57
As you can see, these icons are far too plain and "flat" to work out on an iPhone.
Ideally the person who does this work will have the iPhone simulator installed so that they can see how the artwork looks on an actual phone. The artwork is modified by the phone to automatically have rounded corners and a glossy lighting effect (although the light effect is optional).
There will be more of these icons needed in the near future, if we are very happy with the quality of work, we are likely to approach the same artist in the future so that we can obtain a similar feel for all our icons.
OUR TARGET AUDIENCE IS:
People with iPhones and/or iPod touches
WE LIKE THESE DESIGNS:
Anything that fits in with the overall look and feel of the icons that Apple ships for their default applications.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We would like to have the logo designed with our corporate colors. We will eventually be releasing quite a few applications - we would like to leave room for a 'theme' - so that potential customers could identify the icons of our applications immediately. This is why we chose to put our logo in the larger version of the artwork - this may not be the best way to pull this off, however.
Here is our logo:
And the color scheme:
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