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Business Info

BUSINESS NAME

W3i Mobile Solutions, LLC (DBA Apperang)

WHAT DO YOU DO?

Apperang.com helps you earn money installing great apps. Earn real money installing apps for your Apple iPhone, iPod touch, and iPad. Get FREE and paid apps (for free) based on the interests you specify. Get more than your money back for paid apps.

Target Audience

WHAT IS YOUR INDUSTRY?

Mobile app distribution & rewards

DESCRIBE YOUR AUDIENCE

United States, Female, Young Adult, iPhone gamer

WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?

The icon should convey trust, simplicity, and an element of play. Users should walk away from the service with a sense of gratification for the time spent interacting with it. The icon should serve as a
mental reminder of the rewards that a person stands to gain from using the service and reinforce the value of coming back to earn more.

Style and Concept

WHAT STYLES DO YOU LIKE?

Usability - The icon should represent what our service does in an obvious way. The user should not have to hunt around or get misdirected every time they try to find our app.

Standing out - There are a bunch of ways to do this - a strong, simple metaphor, bright colors or just an elegant design. Our icon and web-site though should still have design consistency (match-up).

WHAT COLORS DO YOU LIKE OR HATE?

Use a bright color combination.

ANY OTHER ADDITIONAL INFO? (OPTIONAL)

The icon will need to be submitted in 4 sizes, 512x512, 72x72, 32x32, and 57x57 (each in 24, 16 and 8 bit color depth). All of these sizes should be the exact same image just at different sizes. So submit the icon at each of these sizes as a .png, .ico, and .icns (Mac) as well as a .psd of the 512x512 image. Keep in mind that rounded edges, gloss, and some transparency can be automatically applied by Apple later (http://developer.apple.com/safari/librar...). We would ask that you apply whatever effects are intended for the final icon in your concept and then include with and without those effects in the final design so that we can see what they will look like (if you choose an icon that is intended to apply Apple's automatic effects).

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