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Inside PA Training
What do you do?
Our website, forum, and podcast provides career information for anyone who is interested in becoming a Physician Assistant. If you aren't familiar with physician assistants, please search for the term on wikipedia.org so you know what they do.
Describe the target audience for your header design
The site caters to anyone who wants to become a PA. The largest demo is 18-25 year olds, followed closely by 26-35. They mostly have college degrees. Most have looked around and found poor or conflicting information, so when the find us, they are usually very relieved to have such a good resource.
Does your header need to be a specific size?
Yes. 220 px x full width. It should stretch completely across the screen. This is an absolute requirement.
What is your industry?
Consulting and Professional Services
What 3 things would you like to communicate to your audience through your header design?
1) We are a great source of inside information
2) The site is about becoming a medical professional, specifically a physician assistant
3) We are all about being positive. This is a great career, and we do well by helping our readers to get and stay fired up about it.
Style and Concept
What header design styles do you like?
We tend to prefer simpler, cleaner styles over more complex ones with many elements. The font we like best is Trajan for the main text, but we are open to others if the look is right. The secondary title (Become a Physician Assistant) should be in another font, and we prefer some sort of script, as long as it's easy to read.
What colors do you want to see in your header design?
The site colors tend to be black, white, light blue and gray/metal. Accents could be in #bbo303 red, which we have used before and like. Yellow and khaki could work.
What colors do you NOT want to see in your header design?
Orange and purple. We are on the fence about green. Nice color, but we don't want to associate ourselves with the idea of MONEY.
What adjectives should best describe your header design?
Bold and authoritative.
What content must be included in the header design?
We prefer white background because it resizes easily. If you have a good idea, we would be open to colors, as long as the left and right edges are white.
We currently use a stethoscope as our symbol. It's easily identifiable as a medical symbol. If you submit a header with a stethoscope, please make it a Littman Cardiology III. We always wanted the tubing on ours (which was made in photoshop) to have shiny tubing, but we never got around to adding the shiny sheen. Littman Cardiology II is a well known and professional accepted model. Cheap stethoscopes are to be avoided. We are open to images of people and other symbols of medicine (long white lab coat, Da Vincini's Vitruvian man, etc., or some combination of symbols), so long as it doesn't get too crowded/busy.
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