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Creative Brief

Who are you?

Hi,

I'm Andrew from UK Digital Cameras - http://www.ukdigitalcameras.co.uk

We're a small and friendly online retailer of digital cameras based in London.

What do you need?

We're launching a new service whereby customers can buy any Sigma lens - try it out for 30 days - and return it for a full refund if they're not happy with the quality. i.e. 100% risk free

We're going to launch a one page Sigma section. At the top will be the header which will show the benefits of buying Sigma lenses from us and below that I will display a table of all of the lenses, their prices and their availability. The table is already designed, so I just need the header designing.

Please see [ukdc v3 screen.jpg] which shows where I want the header to go and the layout of our new website which it will go on.

I've included the Sigma logo [sigma lens.jpg] and an image of a collection of Sigma lenses [sigma-lenses.jpg]. You may or may not wish to use this last image. You can find more images of Sigma lenses by following the links on this page:
http://www.sigma-imaging-uk.com/lenses/i...

The header must display the following benefits:

- 30 day risk free trial period on all Sigma lenses as explained above
- 3 year warranty on all EX lenses
- Official UK stock - beware of grey imports which have no warranty

The main one being the first one.

I want the banner to be png, jpg (or gif if you want any animation) but not flash. Use whatever combination of images and text you think will work best for this.

Who Is Your Audience?

Keen amateur and professional photographers.

Requirements

We Like These Examples

These two sites are COMPLETELY unrelated but I like the clean feel of them:
http://dailyburn.com/
http://transfs.com/

We Absolutely Must Have

The 3 benefits I mentioned:

- 30 day risk free trial period on all Sigma lenses as explained above
- 3 year warranty on all EX lenses
- Official UK stock - beware of grey imports which have no warranty

Materials

Contract
Files

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