What do you do?
Holidog is an online platform for petsitting, offering services such as dog walking, petsitting during holidays and daycare for dogs. It's the Airbnb for pets, a virtual marketplace where petsitters and petowners meet.
Describe the target audience for your header design
Most importantly the audience consists of pet lowers and this is what should be the focus on: Happiness of pets!
In general it's a more female than male audience. In the first place the location will be France, but the headers should be used afterwards for the other countries' websites as well (mainly Europe but also US, NZ, AU). For this specific banner, we focus on dog owners that are not at home during the day because they're working.
Does your header need to be a specific size?
Max 2400px width (so probably the fade in to one solid color background is the best solution for the corners). The height is 490px.
What is your industry?
What 3 things would you like to communicate to your audience through your header design?
A very positive image, it should show dogs having fun, playing. The message is that we make dogs happy whenever their owners might not be able to spend time with them. No more boring days at home, all is fun and games!
It's about dog daycare, so it should show several dogs and one person playing inside an apartment. Our offer is: Your dog is at their nanny's place during the day, together with other dogs.
Style and Concept
What header design styles do you like?
It should be simple, positive and bright. We don't want any photos, but only illustrations.
What colors do you want to see in your header design?
The colour of the dog daycare is purple (#BA97C6) so ideally this could appear in it. Anyhow, it's more important to have a generally friendly and light illustration and the exact colour is only of secondary importance.
What colors do you NOT want to see in your header design?
Very dark or heavy colours should be avoided
What adjectives should best describe your header design?
Positive, fun, happy, bright
What content must be included in the header design?
Please check the files attached, that's what our new homepage will look like.
This means: On top we will have the logo as well as links for the login and for other pages. A semi-transparent search field is placed on the header.
Do you have additional requirements or links you'd like to share?
We need a layered file: either ai or psd.
Our current website is: http://uk.holidog.com and the header should go well with our current illustration style
Please have a look at the attached file as well, which shows the new design for which we need a header. In contrast to our current homepage, the new search bar will be on the header. This search fields won't be changed, only thing we could modify is the overlay opacity and colour.
Important note: For our other two services (holiday petsitting and dog walking) we would need website headers as well. Those 2 additional headers would be a follow-up project for another $200 (for both together). Dimensions and style should be the same for all three, so for us it is very important that the creative spirit designing our first header is ok with doing header number 2 and 3 as well.
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