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LET ME TELL YOU ABOUT US:

Alacra is a content technology company serving the financial markets and large professional services organizations. This application, Alacra Pulse, filters vast amounts of web-based news and blog content, identifying key business events (M&A rumors, bankruptcies, downgrades, analyst comments on companies, etc) to help users in two areas:

1. Idea generation (for example, a rumor that company A might acquire company B could give a banker an idea to call Company X to talk about acquiring similar company Y)

2. Current awareness (when calling on a client/prospect, I cant know everything about them but dont want to look dumb by missing critical events about they and their peers)

HERE IS WHAT WE NEED:

We've just completed a design project for Alacra Pulse (thanks, Crowdspring!) and now wish to focus in on a few icons required for the application.

For this project, we would like you to design a set of icons which can help the user quickly identify the event type of each event displayed on a page. At the same time, we do not want the icons to dominate the page.

In our current design, we have used color as part of the method of delineation. While this is not an absolute requirement, weve found that use of color helps the user quickly find what they are looking for.

See attached spec for more details.

OUR TARGET AUDIENCE IS:

The primary users are investment professionals and corporate executives.

We try to convey a professional image without looking boring. Our customers tend to look at Alacra as being very forward-thinking and cutting edge.

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

See attached spec for more details.

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