• Award$200
  • Entries12
  • Creatives5

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LET ME TELL YOU ABOUT US:

We're DashMob - you can check out our website at www.dashmob.com

Our mission is to instantly fill open business capacity with local customer demand. We figure that if a great neighborhood restaurant wants to fill some empty seats tonight, why not invite nearby people to enjoy a meal at a discount? When a women's boutique wants to push this season's trends, why not entice some local fashionistas to check it out by offering them a great deal?

By capturing the spontaneity of a flashmob and combining it with urban exploration and great deals, we hope to bring a dash of excitement to your day.

HERE IS WHAT WE NEED:

We are developing a 4-tiered system of "superusers" (if you're familiar with Foursquare, this would be similar to a regular user, superuser level 1, superuser level 2, and superuser level 3, or like Yelp's Elite status, or like OpenTable's VIP status, etc.).

Users earn points by engaging in certain activities on our website and via our mobile phone apps. Users at higher tiers will receive special benefits, including even better deals and discounts, a sweet "skinned" GUI on our website and in our mobile apps, and exclusive gifts and event invites.

OUR TARGET AUDIENCE IS:

Currently targeting urban people in the 18-40 age group, especially yuppies or future-yuppies, but it's important that our image also appeals (or at least doesn't repulse) the 40+ age group.

Keywords are: fun, urban, clever (but not too cute), clean, Web 2.0

WE LIKE THESE EXAMPLES:

Our website (www.dashmob.com), Boxee (www.boxee.tv), Foursquare, Gowalla (though a little too cutesy). We also really like the icons used on Udorse.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

4 coordinated icons with 3 sizes each (large - 200x200, medium - 60x60, small - 20x20). Different sizes could be slightly modified versions of the same icon, or completely the same if the icon still reads out well at all 3 sizes.

Leaning towards icons that are neutral in color (like White on Black) so they can be used flexibly in multiple scenarios, but open to other ideas

There are 4 different sets of superuser status names you can choose from in making your designs (in order from lowest status to highest status):

Option 1: Rookie, Pro, All-Star, Superstar

Option 2: Newbie, Privileged, Elite, VIP

Option 3: Slow-dash, Quick-dash, Mad-dash, Turbo-dash

Option 4: Player, Charming, Slick, Dashing

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