• Award$300
  • Entries14
  • Creatives7

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LET ME TELL YOU ABOUT US:

Captain Cook Cruises based on the Swan River in Perth, Western Australia. A high quality day cruise operator (cruises are not overnight or have cabins) offering a very high standard of service. Cruises offered have a variety of inclusions. Company image is corporate, professional and high quality, using strong prime colours, principally a dark sea blue. Main fonts used are verdana for descriptions and a serif font for titles sucha s Times NR or Garamond. Other fonts used in artwork is Angelina.

HERE IS WHAT WE NEED:

A series of 10 icon/badges to highlight easy to identify inclusions on cruises and tours. Need to be consistent, bold easily identified and for use on website and in paper brochures. Company details and pdf of brochure can be viewed at captaincookcruises.com.au. Badges to identify:

- Captains commentary

- Courtesy coach pickup

- Live entertainment

- Wine tasting

- Lunch/dinner/food provided

- Air conditioning

- Tea + Coffee

- One way cruise

- Return cruise

- Party cruise

OUR TARGET AUDIENCE IS:

Audience is anyone travelling on a cruise, but main target audience is 35-65 y olds.

WE LIKE THESE EXAMPLES:

Bold, easy to identify and non fussy. Single colour or full colour, but maybe a seperate colour per icon.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

consistency

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