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Business Info

Business Name

Marketing Agency

What do you do?

Working with a client that provides an outsourced sales and marketing team for brands to help them reach historic non-responders.

Describe the target audience for your header design

Largest audience of website is potential employees for recruitment, but website will also be used as a tool for the company when forming partnerships with other brands (sales).

Does your header need to be a specific size?

1600 x 400

Target Audience

What is your industry?

Advertising and Marketing

What 3 things would you like to communicate to your audience through your header design?

Would like the header to establish a sense of connection, with a fresh look and interesting personality to come across in the imagery. They are not formal company, but they do want to communicate rapid growth, success with a non-traditional model.

Style and Concept

What header design styles do you like?

Clients love the look and feeling of the header on this website: https://www.marketstar.com/, while they do not want to copy it exactly, they would like to come out with the same feeling. We proposed a couple of options, one with a modified splash (attached file "splash-header), and another with polygon shapes (attached file "header-2"). They chose they shapes, but then changed their mind, so I am looking for fresh ideas specifically on background graphics.

What colors do you want to see in your header design?

The client does like the colors used in the in the file "header-2," so staying with those colors would be great. The primary green in #7ac23b. They are also open to the integration of a charcoal into the color scheme as that is in their logo with the green.

What colors do you NOT want to see in your header design?

Strong colors like reds that are a departure from the green color scheme established.

What adjectives should best describe your header design?

fun, welcoming, relatable

What content must be included in the header design?

Headline: Sales gone mobile

Do you have additional requirements or links you'd like to share?

Because client is about mobile sales they do not want any images of people sitting at desks (or sitting at all). Would like to see images that are a bit of a departure from traditional corporate stock photos that establish a connection.

Materials

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