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Business Info

Business Name

Midwest Gym Supply

What do you do?

We sell gymnastics equipment to gym owners. We also refurbish older equipment such as beams, vault boards, and other gym equipment. We also rent equipment for gymnastics meets.

Describe the target audience for your header design

Our target audience are business owners who love working with kids. They are high-energy, type A, fun-loving people.

Does your header need to be a specific size?

Yes, it needs to fit in the blank portion on midwestgymsupply.com.

Target Audience

What is your industry?


What 3 things would you like to communicate to your audience through your header design?

We would like to use the header image as a template to highlight products, services, and specials that we will be running. The header image will be replicated at least 3 times and inserted into a slider in the front and center of our homepage.

Style and Concept

What header design styles do you like?

The words that come to mind when thinking of style are: sporty, fun, web 2.0, fresh.

What colors do you want to see in your header design?

The image should match our existing website's logo, which is red, white, and blue.

What colors do you NOT want to see in your header design?

As long as it fits the website, no colors are out of range.

What adjectives should best describe your header design?

Bright, attention-grabbing, noticeable.

What content must be included in the header design?

I would prefer to insert the product images, prices, and description myself, but the graphic should leave room for those three items. For sizing and test purposes, please use any photos from:


You can leave the product description and price as Lorem Ipsum text for us to edit later.

Do you have additional requirements or links you'd like to share?

Most of our product images and product descriptions come from http://www.americanathletic.com. While we know we won't likely be able to fit the entire product description on the header image, that gives you an idea of the type of content we want to display on our header image.



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