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Business Info

Business Name

Gearlicious

What do you do?

Sell Vintage musical gear

Describe the target audience for your header design

Musicians, recording studios, gear geeks

Does your header need to be a specific size?

I'm not 100% sure, but i think around 1000px wide and then it should be allowed to flex regarding height (based on how much text is entered etc)

Target Audience

What is your industry?

Retail

What 3 things would you like to communicate to your audience through your header design?

See our logo below and here's an example auction:

http://cgi.ebay.com/ws/eBayISAPI.dll?Vie...

We are looking for a mix between grunge and high-end christie's auction. Our audience is mainly musicians, studio engineers and people that are generally tattooed and like to drink beer.

It's important that the images of the gear are the main focus. We really try to make the images "pop" and the design should support this.

We don't necessarily want the same image layout that you see there, but the template you design should be image heavy and allow for at least one large image and large thumbnails of other images. Be creative regarding image layout

Style and Concept

What header design styles do you like?

We'd like the logo in the header and it would be cool to have the logo as the watermark on the background of the page.

What colors do you want to see in your header design?

I'm not an expert with colors, but I don't think we want bright colors or neon or anything. Most of the items we sell are vintage guitars (earth tones).

What colors do you NOT want to see in your header design?

neon, really bright colors

What adjectives should best describe your header design?

grunge + high end polished auction

What content must be included in the header design?

logo.

Do you have additional requirements or links you'd like to share?

The first attachment is an example of what the watermark might look like as the background to the ebay auction template. The 2nd attachment is another logo higher res.

Materials

Contract
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