• Award$300
  • Entries29
  • Creatives5

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Business Info

Business Name

Profile Technology Ltd

What do you do?

Social Network, Free streaming music, People search, Dating, Research

Describe the target audience for your header design

We have a very broad target audience so the design must not exclude anyone. The initial focus of the site is as a music oriented social network, but it also serves as a search engine for finding people on other social networks and as a portal to Facebook content, providing an alternative user interface for newsfeed and chat, with other features such as events and photos planned soon.

Does your header need to be a specific size?

The header incorporates a youtube player which can be resized 120, 240 or 480px high. There's also a variable width playlist which may or may not be shown. Consequently the header must dynamically adjust to fit around it. The default height is 120px so that should be the optimum design size.

Target Audience

What is your industry?

Social networking

What 3 things would you like to communicate to your audience through your header design?

1. A distinctive identity - this will be 'cooler' than other social networks (but must not exclude any audience). mySpace tries too hard to be cool. Google+ sets the standard for design quality but doesn't have the level of identity we want.
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2. Make the wide range of features of the site stand out and encourage the user to explore them. When someone lands on the site from a link we want to grab their attention and engage them.
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3. Make them remember the URL and want to come back again, encourage them to share it.

Style and Concept

What header design styles do you like?

Google+ sets the standard for quality and intuitive design.
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Hipmunk sets the standard for memorable identity.

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vyemusic is a good example of embedded youtube player.

What colors do you want to see in your header design?

Use your expertise to choose appropriate colours. A distinct colour identity would be great but we may find a mostly neutral colour scheme like google is the only thing with broad enough appeal, perhaps with subtle but unique touches to make it distinctive. Be creative, I'm open minded on this.

What colors do you NOT want to see in your header design?

Not anything which will exclude any audience eg. which looks to childish to adults, looks too fun to business users, looks too corporate to teenagers. Avoid anything which looks too much like Facebook, myspace or bebo, especially avoid 'Facebook blue'.

What adjectives should best describe your header design?

memorable, dynamic, interactive, intuitive, exciting, engaging, clean, simple, fresh, confident

What content must be included in the header design?

See profilengine.com (login to see all header links) - all the existing links must be included, plus the design must be flexible to allow links to be added and removed, including context sensitive links which may appear only on some parts of the site or be added with javascript, eg many of the links are only visible to logged-in users.

Do you have additional requirements or links you'd like to share?

IMPORTANT BONUS: we expect the site to grow very rapidly. When the site hits 1 million monthly unique active users the winning contractor will be paid an extra $600 bonus if their header is still in use. We're on a tight budget and we recognise that it's a lot of work for $300 so we want to make sure you get properly rewarded if your design contributes to our future success.
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IMPORTANT: The header must include (and coordinate well with) a matching logo design.
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The logo design must work outside the header too. The logo and colours you see on the current site were just an experiment so please don't base your design on them.
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Note that the user interface is based on elgg 1.8 (elgg.org) which provides a good CSS framework and modular plugins for easy customisation. The header includes two menus 'topbar' and 'page'. 'topbar' is split into two sections which currently are left and right aligned. You can rearrange and style these menus any way you like just with CSS.
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The winning designer will be first in line to receive additional big contracts to provide a complete theme and improved layout for the whole site. Consequently please provide details of your experience in CSS and site theming and we will take this into consideration. You'll also be more likely to be selected if you can include some rough concepts/ideas for a matching page design going beyond the header.
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This job is priced for an HTML header design including appropriate CSS and javascript to make it work (note that elgg provides the javascript and CSS for menus etc, you just need to tweak it), however IT IS OK TO SUBMIT A MOCK-UP providing you have the ability to complete it within 1 week of your bid being accepted. You can use PHP to generate it or plain HTML.
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You are free to use open-source/public domain content such as icons or to re-use content from the existing profile engine site such as the player buttons but you must provide details of where any open source/public domain content was obtained and what license applies.

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