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Business Info

Business Name

Undisclosed Hospitality Company

What do you do?

We sell gift cards to restaurant patrons.

Do you have a desired widget or app screen size?

This is a modal pop-up widget. The ideal dimensions are flexible: on desktop no greater than 600x400, on mobile no greater than 300x450.

How many pages do you need designed?


Target Audience

What is your industry?

Food and Beverage

Describe the target audience for your widget or app

The target audience is urban professionals: 25-50/year-old men & women with disposable income. As this is a modal that leads site visitors toward a gift card purchase, visitors may also be of an older demographic.

What are 3 things would you like to communicate to your audience through your widget or app design?

- Headline is "Give the Gift of Good Times!"
- a visitor can purchase a gift card one of two ways: a traditional gift card or an e-gift card.
- the e-gift is backed by a third-party system called Gratafy.

Style and Concept

What widget or app design styles do you like?

The design should be engaging but easy to understand. As this is a modal, it needs to lift off of the page above all other content.

What colors do you want to see in your widget or app design?

Orange, black and silver are the preferred colors.

What colors do you NOT want to see in your widget or app design?

Open to any color, but prefer to stay simple with the color scheme.

What adjectives should best describe your widget or app design?

Adjectives to describe the widget:
- engaging
- informative
- fun

What content must be included in the widget or app design?

- Headline is "Give the Gift of Good Times!"
- Simple instruction paragraph that instructs visitors they can purchase the gift card one of two ways.
- Two buttons that denote the type of gift card (traditional plastic card, e-gift), that will take the visitor to the respective shopping cart page.
- The e-gift is supported by a third-party provider, Gratafy.

Do you have additional requirements or links you'd like to share?

Gratafy's home page is https://www.gratafy.com/. While we'd like to note that they support the e-gift purchase, we want to keep this mention understated.



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