LET ME TELL YOU ABOUT US:
We are launching a new site that helps people order tests for sexually transmitted diseases and other lab tests privately and easily. Once tested, we connect our customers with a physician to talk about their test results and treatment, if necessary. It's a revolutionary service and one solution to the healthcare access issue many people who are uninsured or underinsured are searching for today. As STDs are viral by nature, we'd like to give our customers a way to help encourage others to get tested by including a linkback icon.
HERE IS WHAT WE NEED:
We need a simple, iconic...well, icon that people can add to their blogs, social network or online dating profiles. This icon links viewers to our site. To add the image to a web page or blog, the user can copy and paste the HTML code.
Content will read:
Stop the spread by spreading the word about STD testing! Add the "Get Tested America" button to your website, dating profile, MySpace page or blog by cutting and pasting this HTML code below:
Feel free to change up the text around the icon. Try:
Get Tested America!
I Get Tested!
Testing is for Lovers
Testing is for Players
America Gets Tested
OUR TARGET AUDIENCE IS:
Sexually active people. (Or should we just say "people".) This icon should be friendly, fresh, web 2.0, compact, and (yes) patriotic.
WE LIKE THESE DESIGNS:
Here's an example: http://www.zappos.com/iheartzappos.zhtml
We like the technorati icon, http://www.namebirdie.com/ has nice icons...you get the idea. 3D, gloss, reflection -- it needs to be sweet enough for someone to add to their site or page.
Love the Obama logo too -- good place to start for the color palette.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Try the American flag or a fresh red/white/blue. Needs text (see above for concepts) to be understandable.
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