• Award$700
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  • Creatives5

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Creative Brief

Who are you?

Exent is a digital entertainment media company specializing in the marketing, merchandising, monetization and broadband-based distribution of PC video games.

What do you need?

We need to design a new product: The Widget.
It is a Web App that publishers (website owners) will be able to embed into to their websites.
The Widget will allow users to play free, full version Casual Games on the publishers website.

The requirements are set out in this PowerPoint Presentation:
http://cdn.exent.com/freeride_marketing/...

(Note: Make sure you "play" the presentation.)

Who Is Your Audience?

Our target audience consists mostly of females between the ages 25-54 who play casual games.
Therefore, the description of the average user that plays casual games is as follows: Female, +35 years old, with household income below 50K$.

You can learn more about what casual games here:
http://en.wikipedia.org/wiki/Casual_game

Requirements

We Like These Examples

5min.coms Smart Player:
http://www.5min.com/VideoSeed.aspx

Heyzap's Game Widget:
http://www.heyzap.com/publishers/get_gam...

FeedZilla's News Widget:
http://www.feedzilla.com/

iPhone Game Apps:
http://www.apple.com/iphone/apps-for-iph...

We Absolutely Must Have

Unique brand identity.

The widget is an App and its design should look cool, fun and appealing to a wide audience.

GUI is essential: precise, clean and intuitive.

The Widget design should be adaptable for various websites with different designs.

Materials

Contract
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