Fun Product Icons For National Food Delivery Company

Food & Beverage

Schwan's Home Delivery is a national direct to consumer delivery service of high-quality frozen foods.

The icons will be used in email, social, and on our website (schwans.com). Specifically, the icons will be used in animation/GIFs in an ad-hoc email.
Consider how the icon family could be used in a pattern.

We want a small library of icons that represent a category of our products - frozen treats. These items include our ice cream bars, ice cream sandwiches, ice cream cones, ice cream cups.
Icons needs to be appear as part of 'an icon family'. They should be cohesive and consistent from a branding perspective.

Friendly, Fun, Disruptive

Do not include words/text in the icons.
We want to see simple, fun, friendly, and MOST IMPORTANTLY - cleary shows the product and doesn't leave people guessing what the icon is representing.

Colors: see attached for color guidelines for these icons
Icons: see attached for icon style guidelines
Product icons: see attached for a listing of the prodcuts we want to see icons for.
Creative considerations: the icons will be used in animation/GIFs in our email.
Consider how the icon family could be used in a pattern.

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