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Updates
Background
Industry
Food & Beverage
About Your Company
Schwan's Home Delivery is a national direct to consumer delivery service of high-quality frozen foods.
Execution
How icon/button/widget will be used
The icons will be used in email, social, and on our website (schwans.com). Specifically, the icons will be used in animation/GIFs in an ad-hoc email.
Consider how the icon family could be used in a pattern.
Colors to Explore
Red
Green
Yellow
Preferred Fonts
No Preference
Content
We want a small library of icons that represent a category of our products - frozen treats. These items include our ice cream bars, ice cream sandwiches, ice cream cones, ice cream cups.
Icons needs to be appear as part of 'an icon family'. They should be cohesive and consistent from a branding perspective.
Top 3 Things
Friendly, Fun, Disruptive
Vision
Do not include words/text in the icons.
We want to see simple, fun, friendly, and MOST IMPORTANTLY - cleary shows the product and doesn't leave people guessing what the icon is representing.
Additional Info
Colors: see attached for color guidelines for these icons
Icons: see attached for icon style guidelines
Product icons: see attached for a listing of the prodcuts we want to see icons for.
Creative considerations: the icons will be used in animation/GIFs in our email.
Consider how the icon family could be used in a pattern.
Materials
Contract
Files
No Files Added