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Business Info

Business Name

Carvana

What do you do?

Carvana is a whole new way to buy a car. No dealerships. No salesmen. Search, finance, and buy online. Free delivery. 7-day test drive.

Do you have a desired widget or app screen size?

This widget needs to work on mobile devices first and easily transfer to desktop. So please create it with 640 pixel width in mind, with variable height for the best quality.

How many pages do you need designed?

We just need 1 UI element with will fit within a page

Target Audience

What is your industry?

Other

Describe the target audience for your widget or app

We want this widget to be accessible and understandable for a variable audience. Two major groups: 1. People who know an understand their credit score, these people just want to select their credit and move forward 2. People who have little to no understanding of their credit, the widget needs to educate them about what credit range they fall into. We have many different customers at Carvana, some with low scores and some with much higher scores. Also we have customers that are very familiar with the web and others that are not. This widget needs to be clear for most users.

What are 3 things would you like to communicate to your audience through your widget or app design?

1. This process is simple, just select your credit score range
2. Widget must be clean and clear
3. User can trust this company with information selected

Style and Concept

What widget or app design styles do you like?

Clean, simple, clear. Take a look at Carvana.com to see our style. Other styles we like are https://www.trunkclub.com/, https://www.truecar.com/, http://www.indochino.com/

What colors do you want to see in your widget or app design?

Blue #00aed9, yellow #feb948, gray #999 (any range of grays) and any other colors you feel should accompany the design

What colors do you NOT want to see in your widget or app design?

None

What adjectives should best describe your widget or app design?

Creative, high-tech UI, visual, clean, concise

What content must be included in the widget or app design?

- Title or instructions similar to "Select your credit score"
- UI element with a range of credit scores
- Selection states so the user knows which score range is selected
- Low range has descriptors similar to "never pay bills"
- High range has descriptors similar to "always pay bills"
- And descriptions in between
- Clear range designation

Do you have additional requirements or links you'd like to share?

- Here is a BAD example. This only be to illustrate the concept of credit ranges that we are talking about. Please do not copy this. We want an interactive, clean, beautiful version of this. http://www.creditscorerange1.com/credit-...
- This is what we currently have on our website, so you can get an understanding. We want an improvement on this: Go to www.carvana.com and click on "Payment" filter

Materials

Contract
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