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Business Info

What do you do?

We are developing a mobile app to make it fun to save money. We'll use game mechanics, animations/sounds, fun quotes, and social media hooks to entice users to log when they "unsplurge" and decide to NOT buy something and save instead. Then they can save towards something they'd rather spend their money on. For example, you might unsplurge on cab rides and save to splurge on new shoes, or a $100 donation to Sandy victims.

Business Name


Target Audience

What is your industry?

Financial Services

Describe the target audience for your icon design

- Anywhere in age from 15 - 40 yrs old
- BOTH men and women
- Owns a smartphone

What 3 things would you like to communicate to your audience through your icon design?

- Positive: Unsplurge is about getting a positive feeling about saving rather than making impulse purchases. The icon should give uses a positive feeling.
- Fun: A boring finance app will never get used. We are going to make the app fun, and the logo should reflect that.
- Rewarding: We want to empower our users and make them feel proud of controlling their spending.

Style and Details

How many different icons do you need designed?

Two versions of the icon for the smartphone app home screen. one in apple's standard resolution and another in retina display resolution

Do you have specific size requirements for the icons?

standard size for iphone home screen icons (regular and retina display resolutions)

What icon design styles do you like?

Open to all possibilities

What colors do you want to see in your icon design?

Any except the ones listed in box below

What colors do you NOT want to see in your icon design?

Brown, pink, red

What adjectives should best describe your icon design?

In addition to showing our brand of being positive fun and rewarding, the icon should be:
- Simple: Has to show well as an app icon. Attention to detail is wonderful, but the icon should not look cluttered.
- Memorable: unique and easy to recognize

Do you have additional requirements or links you'd like to share?

Nothing further, looking forward to the creative designs!!



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