• Award$250
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  • Creatives17

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Business Info

Business Name

Ohlalamum LLC

What do you do?

I am launching a lifestyle website for moms: http://www.ohlalamum.com.

Describe the target audience for your header design

Generally, the vibe of the site will be chic, casual, fun, unexpected, a bit exotic, a bit quirky, a bit bohemian. I am designing a lifestyle website for chic, urban, busy moms. I collate content from around the web and pair it with my own original content with the aim of providing accessible, user-friendly content quickly for moms without an abundance of time to surf the web/blogs. I will present curated content along with my own content in the following areas: personal antidotes (e.g. "muse"); travel, "it" list (best children's products in a variety of categories), wear (clothing); play (toys, party ideas, etc), eat (recipes), create (ideas for a variety of projects including holiday projects), and SF Love (random pictures and antidotes from around SF). These categories are not set in stone and may be changed before I launch. But, the content will follow these parameters.

Does your header need to be a specific size?

Width should be 949 pixels. I would prefer something that is not too large as I do not want it to eat into too much of my page space. As you will see when you go to my site, I have a slider at the top of the page and then featured articles. I want the slider to still be prominent beneath the header and also want my readers to be able to see some of the first article.

Target Audience

What is your industry?

Internet/blog

What 3 things would you like to communicate to your audience through your header design?

I want to come across as knowledgable, friendly, internationally-minded, chic, and laid-back (e.g. I don't want to appear to be a know-it-all but do want to appear professional). I want to evoke a calm, enticing, friendly feeling.

Style and Concept

What header design styles do you like?

I would like something simple yet striking. I would like it to add some color to my otherwise neutral site. I think I want a white background but am not 100% sure so if you have other ideas, please submit them as I am relatively open.

What colors do you want to see in your header design?

I really like the idea of a header using yellow (bright so it will show up well on computer screens) and grey, although I am very open to other ideas.

What colors do you NOT want to see in your header design?

While I am not opposed to any color scheme, I would prefer to stay away from anything too typical, expected, over-done or "sweet" (e.g. extensive use of bring pinks).

What adjectives should best describe your header design?

chic, casual, fun, unexpected, a bit exotic, a bit quirky, a bit bohemian, international

What content must be included in the header design?

Site Name: Oh la la Mum

Do you have additional requirements or links you'd like to share?

http://www.anthropologie.com/anthro/inde... -- Who doesn't love the ascetic of Anthro? While the infornation layout is not at all what I need, I love the bohemian, somewhat exotic, yet chic + upscale astetic.

http://joannagoddard.blogspot.com - I love this header. It is simple yet says so much.

http://www.multimindingmom.com/ -- I also like the information layout on this
site

http://blog.piajanebijkerk.com - this is a very simple header that I love! simply beautiful - right up my alley.

Materials

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