• Award$400
  • Entries44
  • Creatives15



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Business Info

What do you do?

Mobidia makes sotware for mobile phones and mobile phone networks. We are launching our first consumer application for Android phones to help people understand how they are consuming mobile data on their phone.

Business Name


Target Audience

What is your industry?

Mobile Phones

Describe the target audience for your icon design

We are targeting Android smartphone users with this application. They tend to be younger and tech savy (guessing 25-35yro the sweet spot).

What 3 things would you like to communicate to your audience through your icon design?

We need our icon to be descriptive and compelling so we can rise above the 10s of thousands of other applications. Ideally the icon would convery 1)The app allows you to monitor your data (internet) usage 2) the app can help save you money by helping you understand how you are consuming data (for US subscribers, this is very helpful when roaming) 3) the app will allow you to set up alerts and notifications to avoid overage charges

Style and Details

How many different icons do you need designed?

1 single Icon design that will be used as the main application launcher. It will need to scale up and down to fit 4 sizes as described below.

Do you have specific size requirements for the icons?

3 sizes for on phone use: 72x72, 48x48, and 36x36. But the icon will need to scale up to 512x512 for use in the Android Marketplace (which is often viewed on PCs)

What icon design styles do you like?

Clean and contemporary. Simple and Iconic. Non-glossy, textured material. Check out recommended design details here:

What colors do you want to see in your icon design?

We are relatively open to color combinations. The application user interface has a lot of black and orange but could evolve to have many different color combinations. Check out recommended color details here:

What colors do you NOT want to see in your icon design?

Fluorescents. Like to avoide silhouette-type designs with only 1 or 2 colors.

What adjectives should best describe your icon design?

Descriptive, crisp, well-designed, colorful, polished, engaging, compelling, fun

Do you have additional requirements or links you'd like to share?




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