Demand Media - eHow.com
What do you do?
eHow is a web site that provides expert advice and ideas on the every day topics you care about. It has over a million articles and videos that explain exactly how to accomplish almost anything. The content is researched and created by people with real-world expertise and supported by your friends and others who share their personal experiences.
Do you have specific size requirements for the icons or buttons?
The use of the favicon maybe used not only as a favicon but we might want to use it for some category specific marketing.
Each favicon must be delivered in :
- 3x3 RGB vector format outlined(eps or Illustrator)
- 16x16 (pixel) PNG format
How many different icons and/or buttons do you need designed?
One for each eHow Channel: eHow Home; eHow Food; eHow Money; eHow Style; eHow Health; eHow Family
What is your industry?
Internet / Web
Describe the target audience for your icon or button design
50/50 male female, range of ages, range of incomes.
What 3 things would you like to communicate to your audience through your icon or button design?
The favicons must represent our brand message: Trusted advice to succeed at life. Brand Keywords include: + Expertise + Quality + Human + Reliability + Empowerment + Confidence + Achievement + Informative + Accurate + Friendly + Clear + Comprehensive + Practicality + Personal + Every day utility
We are open to both icons/illustrations and/or typography. Due to the fact that favicons are small (16x16 pixels), the artwork must be legible or recognizable at that size.
Style and Concept
What icon or button design styles do you like?
What colors do you want to see in your icon or button design?
What colors do you NOT want to see in your icon or button design?
What adjectives should best describe your icon or button design?
Fun with friendly personality.
What content must be included in the icon or button design?
Visual priority would be:
1. Consistent style among all favicons
2. Channel recognition
3. eHow identity representation
*please note: It is not important for the favicon to represent How-To.
Do you have additional requirements or links you'd like to share?
We are in the midst of redesigning the site as well as the eHow logo. The current site (ehow.com) does not represent the new design nor the new logo. Both the redesign and our new logo are very representative of our brand keywords. Please refer to the brand keywords rather than the current site for inspiration.
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