Grow Your Business
You have your business ready to go - your brand is a masterpiece of consistency and charm, your legal and business plans are all squared away, and you have a solid team standing behind your business. Here comes the fun part - introducing your business to customers!
Here’s what you need to know about growing your new business.
Start your growth strategy on day one
Look into area newspapers, radio stations, and local events where you can bring your brand to the people. Any outlet that makes sense for your business is one you should be seeking out.
Have early customers post their rave reviews everywhere that matters – your website, your social media platforms, and anywhere else where other potential customers will see them. Reward those early fans with special treats – access to special events, promotions, or discounts are always great, but even a handwritten thank you card can go a long way in turning a fan into a lifelong follower.
Another valuable (and easy to overlook!) marketing tool for your business are supporting photos, videos, and other visual evidence of your product or service in action.
Remember to let your target market experience as intimately as possible what it is you’re offering – give them a reason to remember your brand and seek you out. This means you’’ll need to put substantial care and effort into all of your branding materials because these images are often used on your website, social media marketing, and advertisements. And make sure you focus your efforts on your brand and target customers in mind with any marketing materials you create. Similarly, make sure that your photography, videos, and printed materials are professional, and that everything you put out represents your brand in an attractive, engaging light.
That doesn’t mean you need generic, overly stylized images – on the contrary; the more authentic the photos appear, the more likely it is they will engender trust in consumers.
As a new, up-and-coming business owner, social media is an inexpensive and easy outlet for terrific exposure for all of the beautiful material you’re creating. Maintaining Twitter, Instagram, and Facebook presence are important tactics to build a following and connect with your market niche. With the advent of micro-influencers, the potential reach a new business now has is truly massive.